Digital transformation has become a strategic imperative. But the term itself has become so overused that it often loses its meaning. At ACCENSEO, we define it simply: using technology to create a sustainable competitive advantage by improving customer experience, operational efficiency, or the business model.
Why most transformations fail
The three main causes of failure we systematically observe: 1) A technology vision disconnected from business challenges — deploying a tool before understanding the problem. 2) A deficit of executive sponsorship — transformation is delegated to IT without general management involvement. 3) An underestimation of change management — employees are neither informed, nor trained, nor involved.
Case study: transformation of a regional insurer
A regional insurer with 800 employees and 200,000 contracts entrusted us with their digital transformation. In 18 months: digitalization of the subscription journey (from 5 days to 15 minutes), implementation of a client self-service portal (67% adoption in 6 months), deployment of a data lake for risk scoring and fraud detection. Business impact: +18% customer satisfaction (NPS), -25% management costs, +12% online subscriptions.
StrategyDigital TransformationManagementInnovation
About the author
JDC
Jose DA COSTA
President & CTO, ACCENSEO
Software engineer with over 15 years of experience in IT consulting and custom development. Jose leads ACCENSEO with a clear vision: making technological innovation accessible to businesses of all sizes.
